Monday, 14 April 2014

A Few More Topline Numbers

     Since I posted our direct mail results I've received a few questions about overall costs. Above is my Gross & Net Revenue growth which will give you an idea of costs including staffing.

    For those of you who haven't attended one of my presentations... I started the fundraising programme from scratch on Sept 1st, 2008.  That was exactly two weeks before Lehman Bros. crashed, followed by the Irish Banks and property market. It's been an adventure.

Another little number which might be of interest.

2013 Retention Rate

Let me be clear, 64% is our retention rate for cash(one off) donors. Our retention rate for monthly donors is over 90%.

This is very much a work in progress. 
I hope our team goal becomes your team goal. 


  1. Denisa,
    My name is Stephanie and I am a Fundraising Assistant with Special Olympics Europe Eurasia. Your blog is quite useful and I enjoy reading it. I hope you continue to write articles that aspiring fundraisers, and those already in the field, can benefit from.

    Kind Regards,

  2. Thanks Stephanie! I'm glad it's helpful. We're dipping our toe in the water with a few new projects this Summer hopefully I'll have some interesting results to report.