A Few More Topline Numbers
Since I posted our direct mail results I've received a few questions about overall costs. Above is my Gross & Net Revenue growth which will give you an idea of costs including staffing.
For those of you who haven't attended one of my presentations... I started the fundraising programme from scratch on Sept 1st, 2008. That was exactly two weeks before Lehman Bros. crashed, followed by the Irish Banks and property market. It's been an adventure.
Another little number which might be of interest.
2013 Retention Rate
Let me be clear, 64% is our retention rate for cash(one off) donors. Our retention rate for monthly donors is over 90%.